Marketing Minor

Five electives from the following (at least two courses must be marketing-focused electives).

• View description for course BUSAD 2350 Going Viral and Organic Growth**
• View description for course BUSAD 3350 Search Engine: Optimization and Marketing**
• View description for course BUSAD 3400 Promotional Strategy*
• View description for course BUSAD 3500 Consumer Behavior*
• View description for course BUSAD 3600 Negotiation
• View description for course BUSAD 4200 Marketing Management*
• View description for course BUSAD 4300 International Marketing*
• View description for course BUSAD 4350 Digital Marketing Analytics**
• View description for course BUSAD 4600 Business Ethics
• View description for course BUSAD 4700 Entrepreneurship
• View description for course COMM 2600 Mass Media
• View description for course COMM 3200 Persuasive Communication
• View description for course COMM 3300 Public Relations*
• View description for course COMM 3600 Principles of Advertising*

*Marketing focused electives

**Marketing focused electives; These courses are offered remotely via NWU’s partnership with a Consortium. The partnership allows students to earn NWU credit for specific courses. Classes are designed by top academics and industry leaders, vetted by NWU, and taught by experts in the field.