Digital Marketing (B.A., B.S.)

On this page:

Success in digital marketing comes down to your range of skills. People with the flexibility to be nimble artists, persuasive communicators and analytical thinkers will thrive in this high-demand and rewarding career field.

Digital marketers topped LinkedIn's recent list of top 10 in-demand jobs. According to marketing industry experts, the average U.S. salary for digital marketers is $107,000 and 61% of companies plan to add digital marketers to their team this year. 

Nebraska Wesleyan University gives you the interdisciplinary mix you need to develop as a content creator, a clear communicator and an analytical thinker. That blend allows you to process large amounts of rapidly changing data and learn from what you see. You’ll make stronger strategic decisions about what your company’s customers want now, and create unforgettable new content that works.

Our program gives you a deep background in the art of persuasive communication and the science of data analytics, along with helping you build the intuition you’ll need to blend them into effective strategy.

Nebraska Wesleyan’s digital marketing program features in-person business courses enhanced with a selection of specialized online courses taught by national experts.

Coursework for Digital Marketing 

Academically equivalent, both bachelor of art and bachelor of science degrees will provide marketing coordinators and managers with key skills. Students will develop analytical and critical thinking skills in the marketing field and successfully build and run digital marketing campaigns. Practical knowledge, projects, and industry-relevant certifications from firms such as Google and HubSpot are emphasized.

Digital Marketing Major (B.A. or B.S., 57 hours)
Required Courses54 hours
ACCT 1310 Principles of Accounting I3 hours
ACCT 1320 Principles of Accounting II3 hours
BUSAD 2000 Principles of Marketing3 hours
ECON 1530 Macroeconomic Principles3 hours

Statistics course (Choose from:)

3 hours
BUSAD 1550 Introduction To Digital Marketing*3 hours
BUSAD 2050 Career Navigation & Exploration in Digital Marketing*3 hours
BUSAD 2300 Business Communication3 hours
BUSAD 2350 Going Viral and Organic Growth*3 hours
BUSAD 3150 Social Media Marketing*3 hours
BUSAD 3250 Lifecycle & Email Marketing*3 hours
BUSAD 3400 Promotional Strategy3 hours
BUSAD 3450 Digital Marketing Analytics and Experimentation*3 hours
BUSAD 3500 Consumer Behavior3 hours
BUSAD 3700 Financial Management3 hours
BUSAD 4300 International Marketing3 hours
BUSAD 4600 Business Ethics3 hours
BUSAD 4970 Business Internship3 hours
Capstone3 hours
BUSAD 4650 Growth Marketing and Multi-Channel Digital Marketing Campaign*3 hours
Recommended Programming Literacy 
DATA 1200 Excel and SQL Programming4 hours
DATA 1350 Introduction To Data Analytics4 hours

*This course is offered remotely via NWU's partnership with a Consortium. The partnership allows students to earn NWU credit for specific courses. Classes are designed by top academics and industry leaders, vetted by NWU, and taught by experts in the field.