Digital Marketing (B.A., B.S.)

Newly added major available in fall 2022

Success in digital marketing comes down to your range of skills. People with the flexibility to be nimble artists, persuasive communicators and analytical thinkers will thrive in this high-demand and rewarding career field.

Digital marketers topped LinkedIn's recent list of top 10 in-demand jobs. According to marketing industry experts, the average U.S. salary for digital marketers is $107,000 and 61% of companies plan to add digital marketers to their team this year. 

Nebraska Wesleyan University gives you the interdisciplinary mix you need to develop as a content creator, a clear communicator and an analytical thinker. That blend allows you to process large amounts of rapidly changing data and learn from what you see. You’ll make stronger strategic decisions about what your company’s customers want now, and create unforgettable new content that works.

Coursework for Digital Marketing (B.A. or B.S., 57 hours)

Academically equivalent, both bachelor’s of art and bachelor’s of science will fully prepare you for a career in digital marketing. If you choose to graduate with two majors, and one major is only offered as a B.A. or B.S., the second major should match the first degree.

Our program gives you a deep background in the art of persuasive communication and the science of data analytics, along with helping you build the intuition you’ll need to blend them into effective strategy.

Nebraska Wesleyan’s digital marketing program features in-person business courses enhanced with a selection of specialized online courses taught by national experts. Below is a list of digital marketing courses required for this degree.

Digital Marketing required courses  

BUSAD 2150: Social Media Marketing

The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign which aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.

3 hours

BUSAD 2250: Email Marketing

Email marketing is vital to modern businesses, and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions, and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.

3 hours

BUSAD 2350: Viral and Organic Growth

The average consumer spends 2.5 hours per day on social media sites and this course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign which aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. This online class has optional live sessions.

3 hours

BUSAD 3350: SEO and SEM Marketing

When you’re looking to buy something, how do you find it? Often, you’ll ask Google. Search engine optimization (SEO) and search engine marketing (SEM) help companies by making sure they are among the first options when someone does initial research. In this course, you’ll learn how to perform SEO and SEM activities to boost visibility and drive growth. You’ll work with Google AdWords and build strategies to promote a website. This online class has optional live sessions.

3 hours

BUSAD 4350: Digital Marketing Analytics

Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, students will learn how to analyze digital customer behavior data using a range of tools, and use that data to test marketing hypotheses and improve customer acquisition.

3 hours

 

Major requirements  
ACCT 1310: Principles of Accounting I 3 hours
ACCT 1320: Principles of Accounting II 3 hours
ECON 1530: Macroeconomic Principles 3 hours
BUSAD 2000: Principles of Marketing 3 hours
BUSAD 2100: Business and Economic Statistics 3 hours
BUSAD 2300: Business Communication 3 hours
BUSAD 3400: Promotional Strategy 3 hours
BUSAD 3500: Consumer Behavior 3 hours
BUSAD 3700: Financial Management 3 hours
BUSAD 4300: International Marketing 3 hours
BUSAD 4600: Business Ethics 3 hours
BUSAD 4970: Business Internship 3 hours

 

Statistics requirement - Choose ONE of the following  
BUSAD 2100: Business and Economic Statistics 3 hours
MATH 1300: Statistics 3 hours
MATH 3300: Mathematical Statistics I 3 hours
PSYC 2100: Psychological Statistics 3 hours
SOC 2910: Social Statistics 3 hours

 

Math requirement - Choose ONE of the following  
MATH 1100: College Algebra 3 hours
MATH 1400: Pre-Calculus 3 hours
MATH 1450: Finite Mathematics 3 hours
MATH 1500: Calculus for Management, Biological, and Social Sciences 3 hours
MATH 1600: Calculus I 3 hours

 

Optional Programming Literacy  
CMPSC 1100: Python Programming I 4 hours
DATA 1200: Excel and SQL Programming 4 hours

 

Capstone  
BUSAD 4800: Strategic Management 3 hours