Careers in Digital Marketing

The global economy’s marketing landscape has seen drastic digital transformations in the last decade. While traditional advertising channels like print and radio have seen declines, digital marketing has exploded.

More than half of all marketing dollars are now spent through online channels. And employers are prioritizing candidates with the necessary digital marketing skills.

LinkedIn’s recent top 10 in-demand jobs list includes digital marketers with search engine optimization (SEO), social media and content marketing skills. And the Bureau of Labor Statistics forecasts 10% growth in marketing manager positions by 2032.

Popular career pathways include:

  • content strategist
  • digital marketing manager
  • marketing analytics specialist
  • social media manager