For Immediate Release

February 19 , 2008

branding expert to discuss how you are like shampoo

LINCOLN, Neb. —Ever wonder what it takes to define your own personal brand?

The world's most successful brand names inspire loyalty and trust.  We rely on them again and again for their quality, innovation and performance.  What would it mean for your career, job satisfaction, and income potential if your boss, colleagues and customers felt the same about YOU™?

Join internationally-recognized branding expert Brenda Bence for an informal discussion of her recently published book, How YOU™ are Like Shampoo. This groundbreaking book helps you define, communicate, and take control of your personal brand.

Bence’s program will be held Monday, February 25 at noon in Callen Conference Center, located in the lower level of the Smith-Curtis Administration Building. A book signing will follow.

In her 25-year career, Bence has helped build some of the world’s most recognizable brands including Pantene, Head & Shoulders, and Vidal Sassoon.

Bence is a certified executive coach and powerhouse speaker and author. She spends more than 50 percent of her time traveling the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development.

In addition to her campus program, Bence will visit with students and alumni.

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