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2009-2011--2007-2009--2005-2007--0--0--0
NOTE: You are viewing the 2012-2013 Course Catalog. Other available Course Catalogs: 2005-2007, 2007-2009, 2009-2011, 2011-2012
2012-2013 Course Catalog

BUSAD 226 Marketing Management (3 hours)

Download a PDF for BUSAD 226 Marketing Management
Majors, Minors & Degrees:
Minors
Marketing

This course is taught from the leader's decision-making perspective with an emphasis on the marketing manager's role in the development and analysis of goal-oriented marketing strategies. Students explore how marketing decisions impact the overall development including market research, promotion, pricing, distribution, and competitive strategies.

Prerequisite(s): Grade of "C-" or better in BUSAD 115 Principles of Marketing.

(Normally offered each fall semester.)

Departments
Business, Accounting and Economics
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    Nebraska Wesleyan University provides equal educational opportunities to all qualified persons in all areas of university operation, including education and decisions regarding faculty appointment, promotion or tenure, without regard to race, religion, age, sex, creed, color, disability, marital status, national or ethnic origin or sexual orientation.