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Course Catalogs

2009-2011--2007-2009--2005-2007--0--0--0
NOTE: You are viewing the 2011-2012 Course Catalog. Other available Course Catalogs: 2005-2007, 2007-2009, 2009-2011, 2012-2013
2011-2012 Course Catalog

BUSAD 115 Principles of Marketing (3 hours)

Download a PDF for BUSAD 115 Principles of Marketing
Majors, Minors & Degrees:
Majors
Accounting (B.A., B.S.)
Business Administration (B.A., B.S.)
International Business (B.A.)
Sport Management (B.S.)
Industrial/Organizational Psychology (B.S.)
Minors
Marketing

Students examine the role of marketing in society with an introduction to the fundamentals of strategic marketing planning and the development of the marketing mix. Topics include buyer behavior, market segmentation, distribution, pricing policies, communication strategies, and product development.

(Normally offered each semester.)

Departments
Business, Accounting and Economics
Health and Human Performance
Modern Languages
Psychology
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Lincoln, NE 68504-2794
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    Nebraska Wesleyan University provides equal educational opportunities to all qualified persons in all areas of university operation, including education and decisions regarding faculty appointment, promotion or tenure, without regard to race, religion, age, sex, creed, color, disability, marital status, national or ethnic origin or sexual orientation.