BUS 268 International Marketing (3 hours)
This course provides an investigation of the opportunities and challenges facing American companies seeking to expand their markets across international boundaries. Analysis includes a study of international marketing barriers, cultural patterns, adapting the product line to international markets, selections of channels of distribution, pricing strategies, and international communication strategies.
Prerequisite(s): BUS 107.
If you do not find the information you need, please contact the Registrar’s Office: