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Effective communication is widely recognized as vital to such fields as advertising, public relations, journalism, international relations, education, arts, entertainment, health and human services, law and government. Employers will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, sales and political campaigns involving new media, particularly the Internet. Corporate communications departments also are seeking talented writers and editors to create innovative multimedia campaigns for print, video and electronic distribution.
For those students with bachelor's degrees that want to further their communications studies, they can go on to get their master's in journalism, public relations and communication.
For detailed information about communications degree career opportunities, see also Bureau of Labor Statistics Occupational Outlook Handbook: Public Relations Managers and Specialists, Reporters, Correspondents and Broadcast News Analysts and Meeting, Convention and Event Planners.
- Account Executive
- Public Affairs Specialist/Coordinator/Manager/Director
- Public Relations Specialist/Coordinator/Manager/Director
- Public Information Officer, Communications Director
- Communications Specialist/Coordinator/Manager/Director
- Public Information Specialist/Coordinator/Manager/Director
- Corporate Communications Specialist/Coordinator/Manager/Director
- Media Relations Specialist/Coordinator/Manager/Director
- Copy Writer
- Writer, Author
- Advertising Sales Agent
- Meeting, Convention and Event Planner
If you love to analyze political ads, can’t wait to discuss the State of the Union speech, or think you could create a campaign that can shape political debates, change perceptions and influence outcomes, then political communication is the career for you.
Political candidates, legislators, governments and organizations will seek those who have the skills to conduct new types of advertising, marketing, promotions, public relations, sales and political campaigns involving new media, particularly the Internet. They also are seeking talented writers and editors to create innovative multimedia campaigns for print, video and electronic distribution.
In addition to helping craft the legislator’s message, communication staff members also schedule media interviews and draft press releases or newsletters that highlight the legislator’s accomplishments, position on issues, and bills that have passed.
An undergraduate degree in political communication is good preparation for graduate study in areas such as political science, public administration, foreign policy, law, business and more.
For detailed information about political communications career opportunities, see also APSA Political Communication website.
- Campaign Manager
- Campaign Strategist
- Government Official (elected or appointed)
- Journalist (such as a statehouse correspondent)
- Legislative Aide
- Political/Policy Analyst
- Political Strategist
- Press Secretary
- Speech Writer
- Spokesperson (for a political organization, etc.)